The Heritage
The Story of By Far
By Far entered the niche perfume scene in early 2022 with a series of scents titled Daydream. The collection includes Daydream of a Rose Garden, Daydream of a Splash, Daydream of Someone I Knew, Daydream of a Love Trance, Daydream of Passing Clouds, Daydream of a Hopscotch and Daydream of a Bingo Queen. Each fragrance is presented in a clear, square‑shouldered bottle that lets the colour of the liquid hint at the mood inside. By Far positions the line as a portable memory bank, inviting wearers to recall a specific moment or feeling with a single spritz. The brand distributes through its own website and a curated network of boutique retailers in Europe and North America.
Heritage
By Far announced its perfume debut in March 2022, adding fragrance to a portfolio that previously focused on footwear and accessories. The launch was announced on the brand’s official website and confirmed by a press release that listed the Daydream series as the first olfactory offering. The founder, whose name the brand does not publicly emphasize, is reported to have a background in fashion design and a long‑standing interest in scent as a storytelling medium. By Far’s first retail placement occurred in a boutique in London’s Shoreditch district in June 2022, followed by a pop‑up shop in New York’s SoHo in September of the same year. In 2023 the brand expanded its distribution to select concept stores in Tokyo, introducing the Daydream line to an Asian audience. By Far reported a collaboration with a visual artist in early 2024, resulting in limited‑edition packaging for the Daydream of a Rose Garden scent. The brand celebrated its two‑year anniversary in 2024 with a small‑batch release of a scented candle that echoed the Daydream theme. Throughout its short history, By Far has maintained a low‑key public profile, preferring quiet product drops over large‑scale marketing campaigns. The company remains headquartered in London, where its fragrance development team works with independent perfumers on a project‑by‑project basis.
Craftsmanship
By Far works with independent perfumers who develop each Daydream scent in a dedicated studio in Grasse, France. The brand’s website confirms that the perfumers use a blend of natural essential oils, absolutes and synthetics that meet REACH regulations. Raw materials such as Bulgarian rose, Calabrian bergamot and Madagascan vanilla are sourced from farms that provide traceability reports, which By Far reviews before purchase. The formulation process begins with a brief that outlines the intended memory or scene, after which the perfumer creates several accords for review. By Far conducts a sensory evaluation with a panel of internal staff and external consultants, selecting the version that best captures the intended narrative. Once a formula is approved, the fragrance is produced in a small‑batch facility in the United Kingdom. The facility uses stainless‑steel vats for maceration, allowing the ingredients to meld for a minimum of four weeks. After maceration, the mixture is filtered and transferred to recycled glass bottles that are sealed with aluminum caps. Quality control includes gas chromatography analysis to verify the concentration of key ingredients and a stability test that monitors the scent over six months. By Far also performs a final organoleptic test to ensure the fragrance matches the original brief before it is shipped to retailers. The brand’s commitment to sustainable production extends to its packaging: each bottle is wrapped in a recyclable paper sleeve printed with soy‑based inks.
Design Language
The visual identity of By Far’s Daydream line leans toward minimalist geometry. Bottles feature a square base, a clear glass body, and a thin, matte‑finished aluminum cap that bears the brand’s name in a simple sans‑serif typeface. The liquid inside each bottle is tinted a soft pastel that hints at the scent’s character – for example, a blush pink for Daydream of a Rose Garden and a muted teal for Daydream of a Splash. The brand’s marketing imagery often shows the bottles placed against clean, white backgrounds with a single prop that reinforces the narrative, such as a vintage photograph for Daydream of Someone I Knew. Typography across the website and print materials uses a restrained, modern font that aligns with the brand’s understated ethos. The packaging sleeve incorporates a subtle line drawing that references the scent’s title, adding a tactile element without overwhelming the design. By Far’s retail displays follow the same aesthetic, using light wood fixtures and soft lighting to create a calm, contemplative shopping environment. The overall image conveys a quiet confidence, inviting customers to pause and reflect on the memory each fragrance evokes.
Philosophy
By Far describes its creative vision as an effort to translate fleeting emotions into scent. The brand’s own statements explain that each Daydream fragrance is named after a personal vignette, allowing the wearer to attach a narrative to the aroma. By Far emphasizes sustainability, noting that all bottles are made from recycled glass and that the brand avoids animal‑derived ingredients. The company states that it sources raw materials from suppliers who adhere to fair‑trade practices, and it tests each formula in a small‑batch laboratory to ensure consistency. By Far’s approach to perfumery favors simplicity over complexity; the brand often limits a composition to three or four key notes so that the story remains clear. The philosophy also includes a commitment to accessibility: By Far aims to price its scents at a level that invites a broader audience to explore niche fragrance without the barrier of ultra‑luxury pricing. This stance is reflected in the brand’s transparent pricing structure on its website.
Key Milestones
2022
By Far launches the Daydream fragrance series, introducing seven scents that focus on personal memories.
2022
First boutique placement in Shoreditch, London, followed by a pop‑up shop in SoHo, New York.
2023
Expansion into Asian markets with placements in Tokyo concept stores.
2024
Collaboration with visual artist for limited‑edition packaging of Daydream of a Rose Garden.
2024
Two‑year anniversary marked by the release of a Daydream‑themed scented candle.
At a Glance
Brand profile snapshot
Origin
United Kingdom
Founded
2022
Heritage
4
Years active
Collection
1
Fragrances released
Avg Rating
4.0
Community sentiment