Her.

Burberry Her arrived in October 2018 as the house's first fruity gourmand fragrance for women. The nose behind it, Francis Kurkdjian, designed the composition around the concept of London itself: a creative metropolis that never sits still. The bottle references archival Burberry designs but updates them with the brand's new logo, marking a clear pivot point in the house's identity. Cara Delevigne fronted the campaign, representing the London spirit the fragrance was built to capture.

The unusual element here is Cashmeran in the base. This synthetic musky-woody material creates the characteristic creamy warmth without the intensity of natural musk or heavy woods. Combined with vanilla, it produces a gourmand effect that feels British rather than American. The violet-jasmine heart is a classic feminine combination, but here it serves to bridge bright berries to warm woods without the usual sugary fall. Francis Kurkdjian has mentioned he wanted a fragrance people could recognize from across the room. That signature strength comes from the Cashmeran-muskiest combination anchoring everything.

The opening hits hard, projecting berries and citrus in a burst that demands attention. Within the first hour, the brightness fades as the violet and jasmine emerge, adding powdery softness. The drydown is where Burberry Her earns its reputation. Vanilla and Cashmeran create a warm, enveloping base that lasts well past the 8-hour mark. On fabric, the scent can linger for days. The projection softens from "enters the room" to "leaves a trace."

Burberry Her became one of the best-selling women's fragrances of its era. It introduced a new demographic to the heritage British house and proved that Burberry could compete in the modern fruity-gourmand space dominated by French houses. The fragrance's signature power became its defining characteristic, making it instantly recognizable.