The Heritage
The Story of Jousset Parfums
Jousset Parfums is a French niche house that builds its reputation on ultra‑gourmand creations. Founded in 2020, the brand treats fragrance like a patisserie, delivering bold, dessert‑inspired scents that feel almost edible. Its line mixes familiar sweet notes with unexpected twists, giving each bottle a comforting, indulgent personality that stands out in the modern perfume landscape.
Heritage
Jousset Parfums emerged in 2020 from the partnership of Jimmy Bodin, a perfumer with a background in confectionery, and Melis Bodin, who supplied the business vision. Their shared goal was simple: to become the first house devoted exclusively to ultra‑gourmand fragrances. The debut collection arrived that year with Merveilleux Voyage and Trat Treat, both of which referenced travel and comfort in sweet form. 2021 saw a rapid expansion, adding Gourmand Bakhoor Crème De La Crème Gold, Spicy Pumpkin & Marshmallow, Le Dernier Sultan and a minimalist offering titled 3. In 2022 the brand introduced Crystal Rouge, a scent that paired red fruit accords with a creamy base, reinforcing its patisserie signature. After a period of steady growth, Jousset opened its first dedicated boutique in Rennes, Jimmy Bodin’s birthplace, on December 14, 2023. The shop’s design echoed a boutique bakery, inviting visitors to sample the olfactory menu. 2026 marked a creative burst, delivering Accident à la Vanille – Lychee Lemon Pound Cake, Strawberry & Whipped Cream, and Crunchy Cookie & Chocolate Chips, each pushing the boundary between confection and perfume. Throughout its first six years, Jousset has remained a small‑batch operation, releasing limited editions that keep the brand’s focus on quality and playful indulgence.
Craftsmanship
Jousset’s production runs in a Paris‑area laboratory that blends high‑grade natural extracts with modern synthetics. Jimmy Bodin formulates each perfume, balancing real‑world ingredients such as vanilla beans, caramelised sugar, and fresh fruit essences with laboratory‑crafted gourmand accords that provide stability and depth. The brand sources vanilla from Madagascar, caramel from French artisanal producers, and synthetic gourmand molecules from reputable European suppliers, ensuring consistency across batches. After a formula is approved, a small‑batch mixing process pours the blend into glass vessels, where it rests for a minimum of six weeks to achieve harmony. Quality control includes sensory panels that evaluate sweetness intensity, longevity and the balance between edible and wearable qualities. Bottles are sealed with aluminium caps and wrapped in foil that mimics confectionery packaging, reinforcing the edible narrative. The limited‑edition releases are numbered, and each batch is documented to maintain traceability from raw material to final product.
Design Language
Visually, Jousset Parfums mirrors a boutique patisserie. Bottles feature soft pastel glass, often tinted in cream, pink or mint, with sleek, rounded silhouettes that suggest a spoon or a cupcake liner. Gold‑faced caps add a touch of refinement, while the front label displays a hand‑drawn illustration of the featured dessert, rendered in a style reminiscent of French bakery signage. Typography combines a modern sans‑serif with cursive flourishes, evoking both contemporary design and classic confectionery menus. Packaging includes a thin foil wrapper printed with the brand’s Ultra‑Gourmand™ logo, and the interior of the Rennes boutique showcases marble countertops, pastel tiles and glass display cases that hold the fragrances like pastries behind a glass case. This cohesive visual language reinforces the brand’s promise to deliver scent experiences that feel as delightful as a sweet treat.
Philosophy
Jousset Parfums approaches scent as a taste memory. The founders believe that a fragrance should trigger the same anticipation as a freshly baked treat, so they prioritize recognisable patisserie motifs while daring to pair them with unconventional ingredients. Their creative brief stresses boldness, comfort and unapologetic indulgence, rejecting the notion that gourmand notes must be subtle. Each composition is crafted to evoke a specific dessert moment—whether it is the crackle of bakhoor incense in a cream‑laden cake or the bright zing of lychee in a vanilla pound cake. The house values authenticity, sourcing ingredients that faithfully reproduce the texture and aroma of real sweets, and it embraces a playful, inclusive tone that invites both perfume aficionados and casual scent lovers to explore the edible side of fragrance.
Key Milestones
2020
Jousset Parfums founded by Jimmy Bodin and Melis Bodin; debut of Merveilleux Voyage and Trat Treat.
2021
Release of Gourmand Bakhoor Crème De La Crème Gold, Spicy Pumpkin & Marshmallow, Le Dernier Sultan and the minimalist scent 3.
2022
Launch of Crystal Rouge, expanding the brand’s fruit‑and‑cream palette.
2023
First official boutique opens in Rennes on December 14, offering an immersive bakery‑style retail experience.
2026
Three new releases—Accident à la Vanille – Lychee Lemon Pound Cake, Strawberry & Whipped Cream, and Crunchy Cookie & Chocolate Chips—highlight a shift toward fruit‑infused gourmand compositions.
At a Glance
Brand profile snapshot
Origin
France
Founded
2020
Heritage
6
Years active
Collection
2
Fragrances released
Avg Rating
4.2
Community sentiment
Release Rhythm