Citrush.

Boy Smells set out to translate the electric buzz of a Los Angeles sunrise into a bottle, and Jérôme Epinette answered the call with Citrush in 2025. The name fuses ‘citrus’ with the brand’s habit of playful twists, hinting at a rush of bright fruit that isn’t afraid to bite. Drawing on the label’s queer‑owned ethos, the perfume was meant to be gender‑free, a spark of confidence for anyone who wants a clean, edgy start to the day. The formula leans on Italian lemon, pomelo and a dash of black pepper, ingredients the house had already explored in its candle line, now re‑imagined for skin.

The decision to pair a classic citrus trio with pepper and mint came from a desire to blur the line between fresh and fierce. Aldehydes give the opening a crisp, almost metallic sheen, while the honey‑kissed pomelo adds a juicy depth that balances the spice. Mint and terpenes keep the heart airy, preventing the scent from slipping into ordinary summer citrus. The base of ambroxan, fig and musk grounds the volatility, leaving a skin‑like warmth that feels both modern and familiar.

The first spray hits like a splash of cold water on a sun‑warmed balcony: bright Italian lemon and sparkling aldehydes flash, instantly followed by the sharp bite of black pepper and the sweet tang of pomelo. Within ten minutes the pepper recedes, giving way to a verdant heart where mandarin orange mingles with mint and a subtle wave of terpenes, creating a breezy, almost herbal pause. As the top notes evaporate, the composition settles into a soft, amber‑tinged drydown; ambroxan and ISO‑E‑Super weave a luminous veil, while fig adds a faint fruitiness and musk clings to the skin like a second layer of confidence. The finish lingers for four to six hours, enough to be noticed without overwhelming, and on cooler evenings the musk becomes more pronounced, turning the citrus spark into a warm, lingering echo.

Since its 2025 debut, Citrush has become a go‑to for those who crave a citrus that doesn’t shy away from spice. Wearers often cite its ability to cut through office air and still feel playful, positioning it alongside the brand’s other gender‑fluid staples like Woodphoria. Its bright‑spicy profile has sparked conversations about modern queer‑friendly perfumery and the rise of lab‑edition scents.