The Story
Why it exists.
Born from O Boticário’s 1977 tradition of turning Brazilian botanicals into modern scents, Thaty Princess was launched in 2012 as a celebration of youthful freshness. The house aimed to capture the playful spirit of a sunny day in Curitiba, blending native citrus vigor with a bouquet that feels like a stroll through a tropical garden. Its name evokes a whimsical princess who delights in bright, carefree moments.
If this were a song
Community picks
Samba de Verão
Marcos Valle
The Beginning
Born from O Boticário’s 1977 tradition of turning Brazilian botanicals into modern scents, Thaty Princess was launched in 2012 as a celebration of youthful freshness. The house aimed to capture the playful spirit of a sunny day in Curitiba, blending native citrus vigor with a bouquet that feels like a stroll through a tropical garden. Its name evokes a whimsical princess who delights in bright, carefree moments.
The inclusion of mint and raspberry sets the fragrance apart, pairing a crisp herbaceous edge with a sweet fruit pop that mirrors Brazil’s contrast of rainforest coolness and vibrant fruit markets. Iris and orchid add a sophisticated floral depth, while geranium injects a green sparkle, creating a multi‑layered experience that feels both familiar and unexpectedly lively.
The Evolution
The opening erupts with grapefruit’s zing and lemon’s sparkle, instantly brightening the senses, while mint adds a cooling breath that feels like a sea breeze. Within minutes, the raspberry’s juicy sweetness softens the sharpness, leading into a heart where iris’s powdery veil embraces jasmine’s creamy warmth, and orchid’s exotic nuance mingles with amaryllis and geranium, forming a lush, garden‑like core. As the perfume settles, amber and vanilla emerge, wrapping the wearer in a creamy, comforting warmth. Cedar and sandalwood provide a subtle woody backbone, while passion flower and lily‑of‑the‑valley linger as a faint floral echo, allowing the scent to fade gracefully after about six hours, leaving a gentle, nostalgic trail.
Cultural Impact
Since its launch in 2012, Thaty Princess has become a cultural touchstone for young Brazilian women seeking an everyday fragrance that balances playful citrus with soft florals. Its bright opening of grapefruit and mint evokes the lively spirit of summer festivals, while the lingering amber‑vanilla base resonates with moments of relaxed evenings on balconies. The scent’s accessibility and moderate price helped it spread beyond urban centers, becoming a staple in school corridors, weekend brunches, and casual office environments. Over the years, it has been referenced in social media challenges, where users share their “citrus sunrise” moments, reinforcing its identity as a scent of youthful optimism and everyday celebration.
The House
Brazil · Est. 1977
O Boticário is a Brazilian fragrance house that grew from a modest pharmacy in Curitiba to a national retailer with a catalogue that exceeds two hundred scents. The brand blends South American botanical heritage with contemporary olfactory trends, offering perfumes that feel both familiar and adventurous. Its stores line streets across Brazil and have begun to appear in a few overseas markets, inviting shoppers to explore a scent story rooted in the country’s diverse flora.
If this were a song
Community picks
A breezy bossa nova rhythm meets a gentle indie pop melody, echoing the fragrance’s bright citrus spark and soft floral heart, while a mellow electronic groove mirrors the warm amber drydown.
Samba de Verão
Marcos Valle






















